How can Targeto help you use Emails in a pro-efficient way?

Email marketing has an open rate of only 23%. 24% of all marketing heads of leading advertising and marketing agencies prefer social media marketing (like Facebook Ads and Youtube Ads) over Email Marketing. A commercial email can serve its said purpose only if major email providers do not block it or spam it sending it to oblivion forever, which is generally the case in sending bulk commercial emails. And an anecdote to these and other cons of Email marketing is Email Retargeting, and a detailed comparison between these have been described in our previously posted blog: Dusk of Email Marketing.

Now let me elaborate what Email Retargeting is by explaining the retargeting we allow through Targeto.

Targeto is a cross-network, cookieless retargeting platform with its foundation in people-based marketing. People based marketing is a trailblazing concept in current digital advertising ecosystem as it targets real people in real time without any fuzz at all. In people based targeting, people are targeted by their behavioristic data rather than pixels. We us Personally Identifiable Information (PII) namely email address and phone number which is consensually obtained.

Simply speaking traditional marketing uses pixels of devices to retarget visitors without their consent. In people-based targeting or cookieless retargeting, people are targeted with regards to their previous conversations with any company/enterprise. During these conversations they are asked to provide their email and phone to receive further updates or to continue their journey further in the said interaction.

Now the marketer or advertiser of the said company or agency will bring all that data (emails and phone) to us that which will be accepted by us in hashed values to maintain the privacy of the customers.

This CRM onboarding of hashed values will be synchronized with online big database of major ad networks like Facebook Ads, Google Ads, Twitter Ads and OAuth in order to match records and publish ads accordingly.

These hashed values of email addresses are uploaded to Facebook custom audience, Twitter Tailored audience etc with one click in Targeto. Once uploaded, then precise ads are shown according to the customers choice and needs that which will be known through their previous website visits and interactions.

Ads shown this way annoy people less, serve the purpose efficiently and cause greater brand receptivity.With this begotten matched audience, using our tool a person can create lookalike audience through look alike modelling to get an untethered audience reach.

I hope this blog makes your decision easier the next time you go marketing through your emails.

Reach us out at sales@targeto.io if you wish for more information.